The internet is the perfect environment for the use of Direct Mail FL. It is also a more inexpensive way of advertising than direct marketing. This marketing strategy implies sending out electronic mails to potential clients or to existing clients. In direct mail advertising, it is irrelevant where the headquarters of a direct mail company are. Sent from FL or not, the email will be delivered just as fast. These emails have different purposes. If the target is to attract new customers, then the email contains a general presentation of the products or services included in the offer. If the target is to maintain a relationship with a client, then the email contains an update about the products or services newly included in the offer. In some cases, follow-up emails are just reminders. Direct mail advertising implies the usage of personalized messages. Psychologically speaking, the interpersonal bonds are favored by this type of messages, which are sometimes decisional factors.